When trade convention display goers walk the vast display hall floors and come upon highly imaginative, interactive trade convention displays, they get to join and stop in some fun. The exhibition participant enters into the display. Using experiential activity, the exhibition exhibitor not just amuses but also educates their essential customer prospects with entertaining “hands on” experiences.
Why are such participatory activities essential at trade convention? Rather simply: they enhance traffic to the exhibition exhibit site, resulting in item interest and typically significant sales from experiencing first hand a dynamic new product.
When Event Marketer covered the Consumer Electronics Show (CES) in early January they discovered exceptional exhibition displays that offered interactive experiences. Here are a few exhibitors whose “hands on” exhibition displays showcased brand-new product trials on the trade convention floor:
Canon– Canon’s objective was to get guests’ hands on its items. Visitors demonstrated Canon’s new products and took photos and videos of a working model-train village choo-chooing away in their center island.
Dolby– A TrueHD Theater was Dolby’s centerpiece to run demonstrations of its high-definition audio technology. Different semi-enclosed zones flaunted Dolby’s audio innovation for HDTV home theaters, surround-sound video gaming, and PC house audio. The video gaming zone offered visitors a possibility to try Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound innovation seduced video game lovers to come attempt their new items.
Garmin– Several interactive demonstration stations assisted Garmin get its portable navigation systems into people’s hands. Two circular islands each included eight handheld navigation units for visitors to try, while plasma screens atop the stations ran videos about the items.
Nokia– The business divided sections of the exhibition display– which featured whatever from its mobile workplace products to its newest Bluetooth-capable phones– to produce private environments for presentations and products. Visitors checked out the products on tables on the main floor. Nokia created interactivity with touch-screen computer system kiosk booths, where trade show attendees might learn more about essential product features.
Keep in mind that people wish to attempt prior to they purchase. Trade shows in Los Angeles, want to see on their own and be part of the action. That is why the use of interactivity works particularly well at trade convention displays that introduce brand-new product or services.
When trade show display goers walk the large display hall floors and come upon highly creative, interactive trade program screens, they get to stop and sign up with in some enjoyable. Nokia– The company divided sections of the trade program display– which featured whatever from its mobile workplace items to its latest Bluetooth-capable phones– to produce individual environments for products and discussions. Nokia developed interactivity with touch-screen computer system kiosk booths, where trade program attendees could learn more about essential product functions.
That is why the usage of interactivity works especially well at a trade show rentals Los Angeles that introduce new items and services.